The newly introduced pages have been created using clever programming rather than direct input from community members, leading to some rather unflattering results. The idea is that they are “dedicated to a topic or experience that is owned collectively by the community connected to it….Community pages let you connect with others who share similar interests and experiences.” But the computer programme isn’t very discerning about what’s out there and there’s not a lot of vetting going on.

NLJ: For brand-conscious law firms, Facebook’s latest “innovation” is a bit mortifying. After all, does Orrick, Herrington & Sutcliffe want to be known for its porno stars? Shearman & Sterling as paper-pushers extraordinaire? Pillsbury Winthrop Shaw Pittman as ticklemasters? DLA Piper — well, we won’t even print the one about DLA Piper.
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“All of these pages were created based on what people had put in their profiles. For instance, if someone put ’slave’ in their job description for that law firm, it created a Community Page for that field. These are user-generated descriptions, Facebook created the pages based off of those.”

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And lots of associates have put slave in their FB job descriptions along with peon, drone, serf, plankton, worker bee, geek, corporate gangster, Sisyphus, meat cutter…but most popular of all is slave.