Anyone that has seen Private Parts about the life of outrageous US dj Howard Stern will not be hugely surprised by the context of this intellectual property dispute. From Las Vegas Trade Mark Attorney :

On November 10, 2009, Howard had two females guests on his satellite radio show discussing their competing women’s undergarment products designed for women who wish to hide their visible cameltoe (a rundown of the appearance can be found at the show Rundown section of howardstern.com ). For those not familiar with the term “cameltoe,” click here for a definition from the Urban Dictionary — also a simple Google search of the term will quickly enlighten you, but be forewarned that the search results are not likely to be safe for work.

Surprisingly enough a dispute arose between the women but it did not come down to a patent design dispute, rather it revolved around the somewhat bizarre names the ladies had given their products:

One woman named Shannon was promoting her product “Camelflage .” The second woman was named Treger Strasberg who had a competing product named “Camelammo .”

Needless to say on December 1, 2009, Ruby Tuesday Designs LLC (“Plaintiff”) filed a trademark infringement lawsuit against Camelflage LLC (“Defendant”) and the two are now battling it out in court. For (predominantly male, to hazard a guess) US observers of intellectual property cases it’s seemingly a little more interesting than disputes about microchip design or the tread pattern of motorcycle tyres.